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& nbsp; & nbsp; & nbsp; Beijing at 11:50 on August 18, Liu Xiang hobbled back away from the game he left the public's current Olympic Games last shot. A small fan of Liu Xiang and Liu Xiang, one of the main sponsors serve Nike, television flashed a dazzling gold Nike boots and Liu Xiang limped disappeared in the stadium scenarios. A little sad to tears, stunned colleagues at the screen next to the office, someone shouted: "? How is this possible," the boss of the word to everyone back to reality: Liu Xiang out of the race, we want to change its plan. only the success of the previous two lines layout Shanghai Shanshan Group Corporate Communications phone constantly ringing, a staff of anonymity, said they were in see all sponsors stand. After a few minutes, ???? still working in the office suddenly heard screaming: "! Liu Xiang out of the race with" an employee from the phone that is tailored just to see the Olympic SMS messages. How to do? Dou Renan immediately thought of Cadillac - where their Shunya advertising companies important customer. Less than a month ago, the company produced just for the Cadillac an interactive website, the home page is the spokesperson Liu Xiang, Liu Xiang, the site content is to cheer, called friends to participate in interactive. At the moment, Cheap air jordan 12 for sale online free shipping the customer's policy not to change? How to react? As Chief Creative Officer Group ???? help tense. When brand director Cadillac Liu Zhen hear this news, Cadillac advertising agency McCann-Erickson also happens to Liu Zhen office employee, Liu Zhen immediately called together to discuss the program after several colleagues . time with Liu Xiang interpretation of "have my strong China" brand advertising internal Yili Group began urgent consultations. Previously, Liu Gang, general manager of Olympic Affairs Erie has revealed that during the Olympic Games, Buy Yili milk, carried the Olympic gold medal award guess how much activity is to pave the way for Liu Xiang's gold medal. On the ensuing media is a new version of the ad Erie. If Liu Xiang did not win the gold medal, he said:. "We will certainly be prefabricated" Liu Xiang Aokang Group, chairman and president Wang Tao as the sole spokesperson picked up the phone, he decided to personally urge discuss response options. Planning Center Aokang Group brand Club Jung, director of the interview with this reporter, he said in July this year, O'Connell shoes last year when Liu Xiang signed a two-year contract, it will not be 100 percent ready to Liu Xiang wins gold medal preparation. Liu Xiang won the championship if O'Connell will cheap jordans for sale continue to use the current version of the ad - "let the world hear the footsteps of China." Once Liu Xiang did not win the championship, O'Connell will continue to support Liu Xiang, and ad version will be changed to - "As long as there are hearts dream, as long as the pace did not stop, you're champions." At that time, O'Connell has bought the August 21 (110 meters hurdles final date) until August 27, CCTV and local TV advertising time is important. Also it formed a special "O'Connell Liu Xiang cheering" for the Liu Xiang refueling. Indeed, most sponsors include Nike, including two sets of plans have done: winning and not winning, but just not to retire. Online and offline, all the posture has been opened for these two clues before the game. & nbsp; & nbsp; & nbsp; After 12 hours: public opinion monitoring, strategic planning At the end of this lack of competition, Liu Xiang round, where the company several high-level small A short Short brief meeting is over. Small A and his colleagues received the order began to get busy. They want to give some close contact with Nike media reporter called in dozens of minutes, the main purpose is twofold: First, to understand the attitude of the media Liu; the second is to understand the media reporter Liu intends to report, and suggeste Cheap air jordans for sale d that the weakening in media reports He does not even mention running shoes. Meanwhile, media monitoring companies and PR agencies in the first time began to collect netizens comment on Liu Xiang out of the race. Nike's marketing department staff also emergency contact its advertising agency W + K creative company, Nike is mainly to discuss: how, what kind of ways to create a new ad. Liu Zhen then quickly open the page to see the voice of friends, one is that Liu should not give up, even if it is to climb the end; the other is that the Liu Xiang has the right to give up, which is the himself, responsible for the future. everyone's views were collision, Liu Zhen from a long-term point of view, Liu Xiang athletic career is just an episode, the future must be able to stand up again. And colleagues also reflect on from the debate together, in the end what is the Olympic spirit, higher, faster, stronger behind it must win the gold medal? Is not there should be more understanding, friendship and fair? After a short discussion, Liu Zhen and his team have strengthened the view that Liu Xiang spirit and brand identity remains consistent with Cadillac, Cadillac needs this time Liu Xiang refueling and blessings. afternoon, Cadillac quickly developed a new program of site content, an cheap jordans for sale mens d canceled scheduled for the evening of 21 Cadillac owners and invite friends to see Liu Xiang, the final event, called friends together to support Liu Xiang. After the plan submitted, GM has been working with the leadership of Liu Xiang Liu Xiang is also very positive, support, on the 18th night, the plan was approved. out of concern for Liu Xiang, Liu Zhen that night but also specifically to the Chinese Athletics coach Sun Haiping, including Liu Xiang, I sent a condolence letter made it clear that the Cadillac for their support and blessing. Sina related topics in the afternoon until 22 o'clock at night and constantly upload more, including Erie, O'Connell, Nike, China Ping An Insurance, Coca-Cola, Shanghai General Motors, several companies publicly expressed support for Liu Xiang, understanding and look forward to a comeback statement. After twelve days, other sponsors have also carried out a similar position. Hill & Knowlton Feng Fan told reporters: "General encountered such an emergency, our first time going to communicate with customers, ask them what kind of effect you want to achieve in this matter, then Sponsored by us to help make some of the press releases. The writing is similar to the Liu Xiang of this press release, the wording is very important, will be more foc cheap jordans online used on the understanding and support of Liu Xiang, generally do not involve business and therefore will be affected, or how much business losses. In the meantime, we also look at the mainstream news on the matter of the main tone, according to current opinion, to criticize the reports were not mainstream Liu Xiang, so the press release to conform to public opinion first. " Second, enterprises should clear success on the sports field is very common thing, the business will have high and low, and there is the risk of betting the athletes themselves, the greater the greater the fame of the athletes gains, the more risk Great, so companies have to be very patient, to learn, etc., and discovery. If Liu Xiang to win again the face of this setback, the information and publicity will be more noticeable than Liu Xiang has been undefeated, greater advertising effect. August 19: rumors, judging events and marketing results August 19, Nike's Liu Xiang Pian "love sports, even if it breaks your heart," the ad in Metropolis published, and media coverage race. The next day, in the course of the production site in Cadillac, Liu Zhen received a colleague sent a message, the content is on the network spread Liu Xiang inside, about a certain brand of insider exposure The brand manipulate the mat Cheap air jordan 12 ovo erial is out of the race issue. Liu Zhen heart passing touch worry: If the rumors are true, it will affect the company's brand image. As the Cadillac brand director, since the shooting of advertising and public relations activities and other matters, including Liu Zhen Zeng and Liu Xiang coach Sun Haiping and Liu Xiang's parents have been in contact. With the understanding of Liu Xiang, Liu Zhen quickly denied the rumors of authenticity, decided to proceed as originally planned. Liu Xiang to retire after 36 childhood, support Liu Xiang's new theme activities Cadillac site launched. Liu Xiang after the game the next day, when a reporter Shanshan Group page opens, Liu Xiang advertising is still in the most prominent position, who requested anonymity, he told reporters Mr: Since Liu Shanshan garment made spokesman, the reaction and the sales market is very good, so Liu Xiang is a national hero and a powerful edge this point the audience is unquestionable. "Our answer and, like other sponsors. Our attitude is very clear, is still very supportive of Liu Xiang, Liu Xiang, although it will sponsor its original plans disrupted, but the enterprise must understand that this will not affect the quality of their products, the sponsor if the reaction is too extreme (such as replacing Liu) Retro jordans for sale only leaving public corporate brand doubt, because it is their own business rejected the enterprise itself. " at 16 o'clock on August 19, the Queen has produced a Liu Xiang as the protagonist of advertising, in CCTV, Sina and other sites on the 163 E-mail suffix, "There are dreams, there is the next flight, look forward to Liu Xiang Return of the King ", a pop-up broadcast. Nike rapid introduction of different print media advertising, Erie is more focused on the portal. From the point of view television advertising, as well as the Queen's spokesperson Guo Jingjing and Yi Jianlian. "'I have a strong China' the idea in addition to Liu Xiang, the Guo Jingjing, Chinese badminton team are involved in. The idea will continue to follow down." But this time, it may be the most exciting one sponsor the message began to spread: "Liu Xiang brother proved, drink Coca-Cola, eat Nutrilite, brush VISA credit card, wearing Nike gold boots, spend ems, drinking Yili milk, legs still felt weak!" a sponsor's public relations staff that reporters pass past information, with the three exclamation to reply: and our brand does not matter! That is a certain brand of wrong! Liu Xiang is a foot! According to her privately revealed that the brand communication strategy at this point is: as long supported cheap jordan shoes for men on the line, do not be too "outcrop."Nike SB Dunk Low "crayfish" commercial information 2014-08-19 11:26:45 & nbsp; the long-awaited Nike SB Dunk Low "Crawfish" finally landed Nikestore the shop Rukus and Nike SB Louisiana work together to create a pair of shoes, whether it is design inspiration and ideas color matching They are quite down to earth. Although the Special Edition package already on sale exclusively at Rukus shop, but the generic version is expected to be August 23, US time, and Nike SB landed Nikestore designated shops. Rukus x Nike SB Dunk Low "Crawfish" Number: 504750-660 expected commercial Date: 08/23/14 expected commercial price: $ 105 & nbsp; adidas Originals 2013 Fall Tech Super new color release 2013-12-08 23:31:20 With nearly two retro jogging shoe market increasingly prosperous, the major sports shoe brands have launched a variety of retro jogging shoes. Adidas Originals many of them figure last year & nbsp; adidas Originals will be engraved on sale this & nbsp; was born in 1992 retro jogging adidas Originals Tech Super, and trotted out a variety of colors. Recently, adidas Originals is also prepared for the upcoming fall two new color of the & nbsp; Tech Super, suede shoes to hit the color design with a combination of nylon mesh fabric to create cheap foamposites a body of the shoe, the toe is loaded with a black matte material fender. It is reported that these two colors will be available for sale after at major stores. FRESHNGOOD x Timberland shoes do not note a joint debut 2013-12-08 22:49:56 online fashion magazine recently teamed FRESHNGOOD famous American footwear brand Timberland, Timberland's in 3-hole Lug Sole Moc Bespoke shoe type is design blueprint, to create out of this do not note shoes. This shoe color reveals a deep sense of American outdoor feeling, dark green suede shoes with high quality leather brown, orange-lined design is used, and with a metal buckle and a solid and durable laces rubber outsole. The FRESHNGOOD x Timberland Timberland joint do not note in the official website has shelves, priced at $ 140. DADA has introduced hip-hop style brand new shoes Shotcaller 2013-12-08 22:43:24 Once upon a time, DADA brand unusually hot, in the NBA also has a lot of players as a brand endorsement, then manana, DADA this Hip-hop brand with a certain style of disappearing before our eyes, but now the head of the "crown" brand strong return again. The machine DADA introduced two special attention to Shotcaller shoes, coupled with two different shades of leopard, gold or silver zoom Crown Logo makes the whole double shoes Retro jordans for sale have become overbearing. The addition to the launch of two shoes in addition there are the same series of toe skateboard clothing, like a friend can browse DADA official website to buy.1, Maddie's blocked shots? 2, air Jordan 3, do you know who? 4, AI, Wade, have rose5, MJ free throw line take off 6, Wade 7, Kobe vs James 8, kobe9, kobeMiller 10, of MJ Juesha11, AI over Kobe 12, the last vote 13, Dayao 14, Kobe or Maddie riding buckle buckle spark big bamboo? 15, Maddie? 16, Kobe 17, the answer to the CROSSOVER? Who is shaking? 18, Carter 19, Jordan 20, wheat? 21, James Wade 22, Kobe 23, Kobe 24, dream dream dance 25, MJ26, who????? Wade? 27, good catch urgent, is the Arab League? Or Bosh? 28, Kobe all star Kir James 29, Kobe of Miami lore30, Adu and the driver? Should it be Dirk? 31, Maddie 32, Jordan 33, Kobe 34, Carter? 35, Sao Wei 36, Kobe touch JJ, know who touch it? 37, Jordan 38, Kobe? 39, Kobe 40, AI41, silly FenToday's temperature is 30 degrees ! 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