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0.jpg (225.42 KB, download number: 0) download attachments saved to the album 2015-10-21 09:35 upload 1.jpg (431.24 KB, download number: 0) download attachments saved to the album 2015-10-21 09:35 upload 2.jpg (391.3 KB, download number: 0) download attachments saved to the album 2015-10-21 09:35 upload 3.jpg (199.29 KB, download number: 0) download attachments saved to the album 2015-10-21 09:35 upload 0.jpg (53.14 KB, download number: 0) download attachments saved to the album 2015-9-1 11:35 upload 1.jpg (184.8 KB, download number: 0) download attachments saved to the album 2015-9-1 11:35 upload 2.jpg (171.62 KB, download number: 0) download attachments saved to the album 2015-9-1 11:35 upload& Nbsp; & nbsp; & nbsp; & nbsp; Nike's management did not expect them to give them so much trouble in the Southeast Asian region, "sweatshops" storm. This allows the world's largest sporting goods m Retro jordans for sale anufacturers have familiar brands, but because the reputation of the problem as far east affected sales in the United States, two or three months after the event, all aspects of pressure blowing, even Nike's management He is surprised. & Nbsp; Recently, Nike's "sweatshop" incident has once again been raised, is the last place on "Measuring and managing corporate reputation," the training courses sponsored by the JF Pearson China. From Nokia, Alibaba, and some mid-level public relations firms gathered to listen to Mr. JimR.Macnamara about how to identify and protect the corporate reputation of the most valuable assets. CARMA CEO Jim is an internationally renowned authority planning and evaluation of public relations and corporate communications evaluation aspect, with over 25 years of experience in the field of media and public relations. & Nbsp; In just heard "sweatshops" event, Nike's management did not agree that their factories in Ea cheap jordans for sale mens stern countries forced workers to work overtime, and to allow workers to drink during working hours and so the fact that this is not the world's the reputation of well-known companies produce much impact, but will not affect their sales, because they feel that the emphasis on jobs than working environment Asian consumers, such a thing does not make them a tremendous response; and far Consumers in the United States, concerned only the ability to buy cheap shoes, cheap labor in Asia can undoubtedly reduce costs. & Nbsp; However, the reality is far beyond their imagination, Nike's staff began to worry about in a very unethical for a company to work in the United States, consumers have begun to take to the streets, claiming they are not willing to buy cheap shoes, will buy expensive shoes, and even the United States, NGO, trade unions have also come to "join in the fun", took the opportunity to claim the Nike closed factories in Asia, becau cheap foamposites se many Americans lost their job. & Nbsp; then, after two or three months, like Nike's management suddenly woke up and began to send senior Asian communication. & Nbsp; Mr. JimR.Macnamara referred to the "sweatshop" example of Nike, is to emphasize the importance of corporate reputation, even for a well-known international brands. In his opinion, the company's reputation and brand are still significant differences, and how to manage and maintain his business reputation also have its own unique insights. & Nbsp; reputation and brand are different & nbsp; "corporate reputation is the idea formed in the minds of others, this idea come from their own hear, see, inferences made after reading and then be talking about this idea and spread. "Jim's reputation began with a definition of his own theory of interpretation. & Nbsp; Therefore, reputation is based on more action: that your company or organization to do what; and it is effective for th Cheap air jordans for sale e creation of brand advertising and propaganda is not established reputation, a reputation as respected as it takes to win, and the brand is an asset, a company can manufacture can have multiple brands, and reputation can only have one. Is reputation, rather than the brand, the existing employees decide whether you want to stay, whether potential employees want to join, whether government support, whether investors can be attracted and retain, whether media attention, and whether customers remain loyal to the enterprise. "Corporate sales brand and make money, you can brand, while deciding the power of life and death, but it is reputation." Subversion "triple bottom line" of "five emphasized the bottom line" & nbsp; Jim pointed out that since a long time, companies often focus only on a layer of " The bottom line, "is the company's financial situation; later, it was suggested that the financial position, performance and community environ Retro jordans for sale mental performance" triple bottom line "theory, or even financial, customers, employees, the environment and the community," the five-bottom line "theory to measure corporate reputation, which in his view, are relatively rigid analysis. Previously, the problem of the theory is that they measure is a fixed reference or index. & Nbsp; "direct experience of consumers, the reputation of working partners, rumors, network, chat rooms, media (newspapers, radio, TV, outdoor advertising, direct marketing, brochures), indirect experience, geographical, religious and cultural impact may so that people form an opinion and then form the company's reputation, "Jim said, therefore, includes not only the reputation of the" triple "or" Five "and even may include: Do you trust your government and organization management; shareholder whether to trust your management; analysis teacher whether to trust your corporate strategy; how you treat your employees; cheap jordans for sale whether you pay on time, you are responsible for the environment; you support local community organizations; you how good your product and service delivery and provide to you Consumers; you image in the media is how, if faced with a legal case, how do you deal with the crisis ...... & nbsp; "So, first find the various groups and the company's interests are closely related, they can be a consumer or customer, employee , shareholders, government, business partners, financial or industry analysts, the media theorist; and even non-governmental organizations such as environmental organizations, consumer associations, religious organizations, etc. Then, through surveys and other means to get access know what they are thinking, what they care about, what they think is the most important value. Identify these, it can be targeted to get to know these stakeholders in terms of their concern is how to look at your company to find the most likely ma Cheap air jordan 12 ovo ke or break your business or organized groups, in order to identify the most critical factor driving the enterprise, then you can develop the appropriate corporate strategy "& nbsp;. respect of each company to focus on is certainly different, the consumer products company may pay more attention The resulting product views, and chemical companies may be more concerned about the impact on the environment. Mr. Jim to this end gave the freshest example of Hong Kong Disneyland. & Nbsp; In the first Hong Kong Disneyland restaurant's menu, there was a "shark fin soup" dish, Hong Kong Disneyland managers unexpected, yet the park opened, the dish has been greatly spread online, Hong Kong Disney is also due to discrepancies with the image of the dish and they have been preached "animal protection" while under attack, and some companies even cut off dealings therefore keep up the Disney commercial. & Nbsp; corporate reputation management & nbsp; J Cheap air jordan 12 for sale online free shipping im pointed out, measure and manage corporate reputation through research to be done in two stages: First, access to a small part of the dialogue in the form of telephone or representative stakeholders; the second is through in the form of a letter or an electronic questionnaire to do a wider range of investigations, such investigations usually once a year, and some may be six months. The issue may be included from important to unimportant level selection; and open-ended questions, and give enterprises scored. Question should also include where they are drawn from their point of view, it is the personal experience, media, network, or convention or conference. & Nbsp; In addition, Mr. Jim also highlighted the importance of media analysis. "At present, many domestic companies in public relations for the company to do the media Shihai only stay in the statistical analysis of press volume level, and in fact, the media analysis should include cheap jordans online many aspects, which determine the target audience, market and related media; articles and photos It appeared in the media location and size; the statistics appear in the media positive information and negative information; Competitors appear in the media frequencies and conditions, etc. & nbsp; foreign enterprises see Chinese companies, many by the entire Chinese The reputation of the decision, especially as such a large state-owned enterprise, CNOOC, Jim finally fell to the topic CNOOC bid for Unocal. "CNOOC should be announced after the acquisition of more please some US reporters, industry analysts firsthand look at this company CNOOC After all, for American companies to acquire a Chinese enterprise, American reporters, industry analysts are important stakeholders and their views will be formed around a large extent to the United States in terms of CNOOC's reputation views. "followed KITH and Coca-Cola's Chuck Taylor All Star 1970s cheap jordan shoes for men together with Converse. After exposure to the white and red versions, the limited edition of relatives and friends is now exposed. and two pairs of relatives and friends before compared, limited version uses a cowboy canvas material, further improve the shoe body texture, color with partial washing blue, shoes on? Coca-Cola marked with white, KITH Logo is using a red wine. 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